Lürzer's Archive

Lürzer's Archive is rated 3 out of 5 in the category marketing and advertising. Read and write reviews about Lürzer's Archive. Lürzer's Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984: the magazine; 200 Best Specials; the website, plus our wide range of apps. It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: "If no one's going to do it for me, I'm going to have to do it myself - for everyone!" What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer's Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.